This year’s celebration is the 10th Annual Small Business Saturday, marking a decade of support from American Express for local business owners. Since it started in 2010, consumers have reported spending an estimated $103 billion across all Small Business Saturdays combined.  That’s $103 billion toward helping communities thrive, spent over just nine days alone.

In order to drive shoppers to Shop Small this Nov 30, Downtown Gadsden is participating in the American Express® Neighborhood Champion Program to spotlight small businesses and the impact they have on communities. Downtown merchants will be open and they will have Shop Small goodies to hand out. An average two-thirds of every dollar ($0.67) spent at a small business in the U.S. stays in that local community. That means shopping small could help bring things like better schools, smoother roads, and new jobs to neighborhoods across the country, even Gadsden! Come support local business on November 30!