News Flash


Posted on: January 18, 2024

Luxury cinematic complex coming to Gadsden later this year

Premiere 101 copy

On Thursday, Mayor Craig Ford announced a new luxury cinema experience to open at the Gadsden Mall later this year. The Premiere LUX Ciné will replace the 21-year-old Premiere Cinema with the assistance of tax incentives considered by the Gadsden City Council. 

The theatre’s 16 auditoriums will be transformed to accommodate spacious leather electric recliners, each with a USB port and individual swivel tables for an all-new in-theatre dining experience. The luxury theatre's expanded menu will feature new options like gourmet burgers and pizza, "bottomless" self-serve beverage stations for unlimited refills, adult drinks and more. 

The $3.4 million development is being funded privately by the Gadsden Mall and Premiere Cinemas, and the Gadsden City Council will vote next week on a sales tax abatement of up to $600,000 over ten years.

“The City of Gadsden is proud to land this luxury cinematic experience at the Gadsden Mall,” said Gadsden Mayor Craig Ford. “As we prepare to transform that entire corridor, this development will fit perfectly into what lies ahead. I look forward to seeing residents and visitors enjoy another new high-quality entertainment option in Gadsden."

"Once we finish with it, Gadsden will have the nicest cinema around," said Gary Moore, Premiere's chief executive officer. "It's really a new chapter in Gadsden's entertainment future."

Premiere's local director, Ada Woodard, recently helped the company open new LUX cinemas in Pell City and Birmingham. The company expects Gadsden's new luxury theatre experience to open before the end of 2024.

“We are extremely fortunate to offer our visitors a diverse selection of stores and the latest experiential concepts, and things are only improving with each passing year,” said Kaylie Johnson, General Manager of the Gadsden Mall. “This commitment for the long haul reinforces the mall’s status as the ultimate destination for daytime and evening shopping and entertainment. We are delighted with the support and enthusiasm we are receiving from the community.”

Premiere Cinema will continue operating without interruption during the upgrades, so audiences shouldn’t experience disruptions to scheduled showtimes. Half the auditoriums will be upgraded at one time while the other half stays open, then the renovations will switch sides.

Premiere 103

Premiere  102

Facebook Twitter Email

Other News in Home

Amnesty 2024 - Gadsden Municipal Court

Amnesty Court Day 2024 set for March 6

Posted on: February 9, 2024
IDA - Business Facilities Deal of the Year

USNC, Gadsden earn national impact award

Posted on: January 12, 2024
No Burn Order

Gov. Ivey prohibits burning statewide

Posted on: November 8, 2023
Amnesty 2023 - Gadsden Municipal Court

Amnesty Court Day 2023 set for March 22

Posted on: February 13, 2023
Downtown Gadsden First Friday

First Friday returns for 2022

Posted on: March 25, 2022
Landfill closure 9-15-21

Landfill closure - September 15, 2021

Posted on: September 15, 2021

Landfill closure - March 26, 2021

Posted on: March 26, 2021
City Seal 1

City Hall to reopen Monday, Feb. 15, 2021

Posted on: February 11, 2021

Planning Commission meeting canceled

Posted on: December 15, 2020

Botanical Gardens Ribbon Cutting

Posted on: October 2, 2020
Flu Shot Clinic

Annual Drive-Thru Flu Vaccination Clinic

Posted on: September 29, 2020

Hurricane Response

Posted on: September 28, 2020

Special Called Council Meeting - 9-29-20

Posted on: September 25, 2020

Airport Authority meeting - 9-18-20

Posted on: September 14, 2020

COVID-19 Hot Spot Testing Scheduled

Posted on: August 11, 2020

Special Called City Council Meeting

Posted on: July 21, 2020

Community Meeting - District 5

Posted on: May 15, 2020

City Hall to Reopen Monday

Posted on: May 8, 2020

District 2 Community Meeting

Posted on: May 7, 2020
COVID_Spotlight2 copy

UPDATED Stay at Home Order

Posted on: April 11, 2020

District 3 - Community Meeting

Posted on: May 4, 2020
EMA logo

Severe Weather Affects Etowah County

Posted on: April 13, 2020
EMA logo

Etowah County COVID 19 Fatality

Posted on: April 1, 2020

COVID-19 Local Businesses Resources

Posted on: March 24, 2020

COVID-19: City of Gadsden Response

Posted on: March 18, 2020

RAM Free Clinic Postponed in Gadsden

Posted on: March 17, 2020

District 3 Community Meeting

Posted on: March 2, 2020
Downtown Gadsden Logo

Downtown Gadsden Gives Back

Posted on: February 24, 2020

District 5 Community Meeting

Posted on: February 21, 2020
Highland Avenue Road Closure

Highland Avenue Closure for Road Work

Posted on: February 14, 2020

Airport Authority meeting - 2-21-20

Posted on: February 14, 2020

GECEMA: Overnight Flooding Likely

Posted on: February 10, 2020
Downtown Gadsden Logo

Downtown Gadsden Girl’s Night Out

Posted on: February 10, 2020

No City Council meeting - 2-11-20

Posted on: February 4, 2020

Downtown Gadsden Shopping Event

Posted on: September 6, 2019

Public Works Committee Meeting

Posted on: December 31, 2018

City-wide Christmas Tree Lighting

Posted on: November 19, 2018

District 1 Community Meeting

Posted on: January 19, 2018

Weekend Warming Center

Posted on: January 11, 2018